BMW markets new 6-series with celebrity 'Alter Egos' film series

bmw film kevin bacon.
BMW will promote the restyled 6-series with short films that focus on actors such as Kevin Bacon.

By JULIE ALVIN on 7/28/2011

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Carmakers have long used celebrity spokespeople to help sell cars, and BMW is taking this concept a step further with its "Alter Egos" film series, starring Donna Karan, Ed Norton and Kevin Bacon, among others.

The series marks the launch of the redesigned BMW 6-series.

Distributed on the Plum Television and Online network and shown at the Hampton Film Festival, the films tell the stories of the celebrities and the dichotomy of their public and private personas, showing that there is more to them than meets the eye. This message also applies to the 6-series, in that below its stylish exterior is an abundance of power and advanced technology.

The new 6-series is based on the same underpinnings as the latest 5-series and has a long list of tech features, such as rear-wheel steering and damper control.


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