The Harvest: Memory Sticks of the 2011 New York Auto Show

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Automakers be inclined to stay awaiting the end of completely press conferences to mete out reminiscence sticks, a tendency so as to content unseemly scrums of keen journalists approximately the press table. While the reason of the frenzy is securing manufacture photos and additional information concerning a justrevealed vehicle, the storage space devices shortfall are increasingly fraction of the mania.

Press previews for the 2011 New York auto demonstrate finished Thursday. Some of the sticks we amassed at the Javits Center, similar to persons ,advertising by Subaru and Jaguar, just had the procedure logo on them, as,at the same time as route inappropriately additional novel approaches.
 
Buick went for classy, accommodation its USB in a smoothgrain wood casing. Chrysler hid its USB connector in the rear end of a ballpoint pen " a curious touch, considering so as to the press conference was in excess of by the occasion journalists got grasp of the notetaking aid.
 
In contrast to the Detroit auto demonstrate in January, anywhere Kia put its USB in a Rubiks Cube and Hyundais snapped eager on the corpse of a Victorinox Swiss Army knife shell, total by means of a operational flashlight, present werent as a lot of whimsical sticks at the New York show. Hyundai had a slim, cardshaped flash drive to accompany the debut of its Accent, the type favored by BMW and Mini in preceding shows.
 
Mini, construct by no means misses a possibility to engage in recreation up its hipness, regressed approximately completely to preInternet communication. After its press conference on Thursday, the make handed out Mini Coopershaped cards by means of the companys Web address, anywhere journalists might download specs and photos. Not chiefly memorable but, in keeping by means of the Mini make image, minimal.

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