Classic Ad: Fiat Gets a Lift From Mentos

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No, its not precisely a car ad. And as for œclassic, essential surely a substance for debate.

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But petroleum Mentos commercial as of the mid-1990s, featuring a vintage Fiat œNuova 500 trapped in a tight spot, cant be weighed downward by genuine easy categorization.

Mentos, persons chewable mints complete by the Italian confectioner Perfetti Van Melle, got one of the improved brand-recognition boosts of all occasion as of its 1990s œFreshmaker campaign, whose ads strength be checkup as œso cheerfully sincere contain have to be a joke. The ads now well-liked sufficient (or weird enough) to inspire a energetic Internet discussion, as healthy a figure of parodies " counting a Foo Fighters video so as to won a Best Group Video award as of MTV in 1996.

As for the Fiat, it stay its due in petroleum weeks Automobiles section. A side of writers fake the serious exciting here: Jerry Garrett reviews the American-spec 500, new for the 2012 replica year, as,at the same time as Phil Patton a seem at Fiats plan history. Meanwhile, Rex Roy tracks the a lot of profits Fiat had to create to the 500 for the American market.

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